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Thursday, November 19, 2009




Rose The One is the new fragrance by Dolce & Gabbana. It has a wonderful aroma that gives off a sense of class, yet sensuality at the same time. This is a women's fragrance, and the price ranges from $78 to $100 depending on the size of the bottle. Scarlett Johanssen is the face of this fragrance, being that she posses these qualities of class and sexiness. You can do the same by getting your Rose The One fragrance. With it, you'll display class, and sex appeal.







Mid-rise zip fly stretch jean
Wide contour waistband
Slightly eased through the hip and thigh
Slightly flared 20" bottom opening
Nailheads, metallic stitch and broken stitch on back pieced pockets

Grinding, tacking and hand
sanding details
These new BKE Culture jeans are a must have. These are aimed towards females in the 15 to 30 age range. They are made well, they fit great, and they are reasonably priced. So come on ladies. You have to get ya some. They retail for $78.50. Not bad huh? Get to the Buckle right away and purchase the culture stretch jeans. Also, if they are on a christmas wish list, the Buckle provides free gift wrapping to suit your holiday needs. And remember, free alterations are included with your purchase!


Wednesday, November 18, 2009

The Buckle: Steady Growth Through Conservative Management 8 comments
by: Peter Mycroft Psaras November 16, 2009 about: ANF / ARO / BKE / GPS / WMT
Peter Mycroft Psaras


The Buckle, Inc. (BKE) is a leading retailer of medium to better-priced casual apparel, footwear and accessories for fashion-conscious young men and women. The Company currently operates over 400 stores in 41 states, under the names Buckle and The Buckle.
Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and footwear. The Company emphasizes personalized attention to its customers and provides individual customer services such as free alterations, layaways and a frequent shopper program.
The Buckle is a very conservatively run company with excellent management at the helm and has caught my attention because of its tremendous performance on Main Street. The following charts are proof as to that performance:
As the chart above shows, The Buckle has grown its sales 138.35% over the last ten years at an average annualized rate of 9.07%. That might not sound like much, but another company that you may have heard of, Wal-Mart (WMT), has grown its sales at about the same rate at 146% while increasing their number of stores by 115% during that time.
The Buckle on the other hand has achieved similar sales growth numbers, while only increasing their number of stores by 63.4% over the last ten years.

So, logically, if the number of stores has grown at a slower pace than Wal-Mart, then how it is possible to grow revenue at about the same rate? The answer is management effectiveness (a key metric of qualitative analysis and growth investing). If that is the case then how do you measure management effectiveness quantitatively? The following charts will show you.

Sales per store have gone from $1.32 million per store in 2002 to $2.19 million per store in 2009. Thus, we have a growth rate of sales per store of 65.9% over a seven year period.
From that we can then see how the Net Profits of the company have been.

And then Net Profits per store:

For those keeping score, that is a growth rate of 184.5% over the seven years under analysis, or an average annualized growth rate of 16.13%. When analyzing retail, one should not judge a company by its size, but should treat every company equally and see how they perform on a per store growth rate basis. The reason The Buckle has done so well is because they have grown at a conservative pace and, unlike a company like Starbucks (SBUX), for example, management did not try to put a store on every block in every corner of the world in a short period of time. That is why Starbucks stock price crashed, as it grew faster than it should have and over extended itself. The Buckle has management that is very conservative and waits for the right time to open new stores. By doing this they have been able to achieve strong margins and have consistently kept them at those levels. Here is a chart of Gross and Net Margins so you can see what I mean:

When looking for strong long term growth investments, one needs to look for consistency in order to protect oneself from surprises. For example, in 2008 Abercrombie and Fitch (ANF) had gross margins of 71%, which were much higher than The Buckle's, but net margins were only half as good. It only got worse in 2009 for ANF as net margins fell to 0.10% vs. 13.7% for The Buckle. Why was this? ANF had the same problem as Starbucks and opened too many stores too quickly and got hit hard when the recession came about. The Buckle’s management practices proper planning and prepares for the “worst case” scenario and not “best case” as many of its competitors do.
In this recession (that is now ending), you hear that no one is hiring and that things are doom and gloom. That is not the case though with The Buckle. If you go on their jobsite you will see that they have 2,776 job postings. The Gap (GPS) for example, which has 9 times as many stores as BKE has only 408 job postings. Why would The Buckle be looking to hire so much if they felt they were in trouble?
If you look at the opinions of Wall Street concerning the company you would think that the Buckle is close to bankruptcy. Schwab for example ranks the company an “F” and Goldman Sachs the other day downgraded the company to a “Sell.” The company is also one of the most heavily shorted stocks on Wall Street, coming in with a current total of 30.7% of outstanding float being short. Here are some charts:

And total number of shares short:

I have analyzed this company from every angle you can imagine and for the life of me, I have not been able to find a good reason to short this stock. The only reason I can come up with is that the float outstanding is only 25.8 million shares, as management and directors own 46.1% of the shares outstanding.
With The Buckle you have a company that has $3 a share in cash, a current ratio of 3.70 and has zero total debt. Management is expanding into the northeast for the first time and is hiring 2,776 new employees to do so. If the business model has been very successful in the 41 states that it operates in, then why would it not be in the remaining northeast states? Are the teens any different in those states? I don’t think so and, in fact, their parents' per capita income is probably higher, so a mid-priced teen retailer should thrive in the northeast, especially when teens can get their purchases altered for free (The Buckle has in-store seamstresses and tailors). Where can you find that level of customer service among their competition?
Now, having so many shares short could create a nice opportunity to purchase The Buckle in the near future, especially if it were to miss its earnings estimates for the quarter when it reports on November 19, 2009. For those who own it, if they miss it might be a good chance to double down as the company, obviously, from what I have shown above, has tremendous growth prospects ahead of it.
But let us say that the company doesn't miss? What do you think will happen if it beats estimates to all those short sellers? They will have the short squeeze of the century happen as 30.7% of the float will need to be covered. And, as one short seller covers, it will put tremendous pressure on everyone else to do so or get slaughtered.
Aeropostale (ARO), which reports on December 2, 2009, can be thought of as a similar situation though it does not have Officers and Directors owning as many shares or short sellers shorting the stock so heavily.
But before investing in the company it is critical to do some backtesting on BKE. How would you have done owning the stock in the past? Especially, one that has management owning such a large chunk of the shares outstanding. Is such large ownership a benefit or a detriment to the underlying stocks performance on Wall Street?
The stock price of BKE in May of 1992 was $1.64 and was $29.14 on November 13, 2009, for a return of 1,676% over 17 years or an 18.44% average annualized gain. What the numbers above don’t show you is that, over the last three years, The Buckle has paid out a special dividend of $1.33 in 2007, $2.00 in 2008 and $1.80 in 2009. Those were on top of the 3% dividend that the company pays out on average every year. I don’t know if the special dividends will continue in the future but, if they do, it sure adds tremendous value to the long term shareholder.
But, since the Company has no debt, how is it that it is able to pay out such amazing dividends? The answer quite simply is that it generates tremendous free cash flow as the following charts will show:

Free Cash Flow per share has been wonderful at the company and has gone from $1.01 in 2005 to an expected 2010 estimate of $2.43, which amounts to a growth rate of 140.59% in 5 years or an annualized average return of 19.19%.
If we go one step further, we can analyze the company by its (FROIC) Free Cash Flow Return on Invested Capital. FROIC basically tells you how much return in free cash flow a company generates for every dollar of Total Capital they employ.
I consider FROIC the primary determining factor in identifying growth companies as you can compare every company (except financials) on an equal basis. The question I ask about every company I analyze is: 'how much return (in percent) in FCF are you going to give me for every dollar of total capital you invest?'
Let’s see how The Buckle has done of the FROIC scale:

So for every dollar of capital employed BKE has returned 25-30 cents of free cash flow to the company. FROIC gives me a real return on Main Street and if I can get a 20%+ return on Main Street and at the same time buy a stock that is selling for less than 15 times its FCF then there is a very high probability that it should be a very successful investment.
How is The Buckle doing on its Price to Free Cash Flow?
2010 estimated Price to Free Cash Flow (PFCF) = 10.23
As for PFCF, I came up with the 15 or less number as being Ideal after performing a 58 year backtest. Click here to view the backtest.
In conclusion, I have no idea how the company will report on November 19th, but with all the negativity that surrounds the stock, a contrarian bull case could certainly be made.
Disclosure: Long BKE , ARO, No position in ANF,WMT,SBUX,GPS
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http://seekingalpha.com/article/173657-the-buckle-steady-growth-through-conservative-management


The charts for these figures can be viewed on the above sight to get a better idea of what the numbers are looking like. Like this article says, Buckle is a great place to buy casual apparel and a median price. They have everything you could possibly be looking for, at good quality for fair prices and with great services. Lets keep it up and help this company continue to grow.

The Buckle Started as a “Sell” at Goldman Sachs (BKE)
By Dividend.com StaffNovember 12th, 2009
Clothing retailer The Buckle, Inc. (BKE) saw its coverage initiated as a “Sell” on Thursday by analysts at Goldman Sachs.
The analyst also set a $27 downside price target on the stock, which had closed on Wednesday at $30.29.
Goldman said that it’s noticed some “red flags” lately that suggest a downturn for the company, and noted that current consensus eatimates and stock price do not truly reflect BKE’s near-term earnings risk and lack of long-term growth prospects.
The Buckle shares fell $1.14, or -3.8%, in premarket trading Thursday.
The Bottom LineWe have avoided shares of BKE since our early June coverage began last year, when the stock was trading at $31.08. The company has a 2.64% dividend yield, based on last night’s closing stock price of $30.29. The stock has technical support in the $25-26 price area. If the shares can firm up, we see overhead resistance around the $35 price levels. We would remain on the sidelines for now.
The Buckle, Inc. (BKE) is not recommended at this time, holding a Dividend.com DARS™ Rating of 3.1 out of 5 stars.
Be sure to visit our complete recommended list of the Best Dividend Stocks, as well as a detailed explanation of our ratings system here.
Im posting this article so everyone can see the severity of what is happening. Buckle is a great place to shop , especially for all of your denim needs and BKE is the brand to get. Stocks and numbers are falling big time, and we need to help get them back up. I love this brand and I highly recommend it. So lets get it together people, get into Buckle right away!


L-R: Andrea Pirlo, Fabio Cannavaro, Gennaro Gattuso, Gianluca Zambrotta (FC Barcelona), Manuele Blasi
One of the many reasons I can’t wait for the 2010 is the hot men that will be gracing our shores, such as these Italian lads that have proven to be getting hotter by the day. And when I say hot, I don’t mean their temperatures but rather their appeal.
Earlier this year I had a chance to meet captain of the Italian side Fabio Cannavaro and his team mates as Peroni had a dinner for them in their host town Pretoria, and all I could do was drool and be excited that they are coming back again next year.
Well, the lads have posed for Dolce & Gabbana’s photo shoot showing off the latest of men’s underwear.
Don’t know about you, but 2010 must get here already.
The men's line for Dolce & Gabbana is getting hott!!! These 2010 underwear ads will blow you away. Get ready people. Its gonna be steamin!

November 12, 2009 4:51 pm

VIDEO: Scarlett Johansson Gets Sexy for Dolce & Gabbana
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We’ve already seen Scarlett Johansson’s lush ads for Dolce & Gabbana’s “Rose The One” fragrance, and now we get to see her sexy commercial for the Italian brand. In the clip, the sultry star sports a skimpy black strapless dress and heels while lounging at a kitchen table and peeling an orange. “It seems simple. Beauty is on the outside, but you might have to get what’s inside to get to what’s sweet. Beauty that’s in your mind — that’s the one,” she says, alluding to the fragrance “L’eau The One.” Buy your own “L’Eau The One” at neimanmarcus.com, $60 for 1.6 oz. –Kristin Larson

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Scarlett Johansson has this new video campaign for the Italian Fragrance for Dolce & Gabbana. The video is very risque and seductive. It really is a great ad. You can see the full video at the stylenews link above. Check it out!

From Couture -- to Conversation

By JESSICA MICHAULT
Published: November 16, 2009

The biggest buzz during the last round of fashion shows wasn’t about the trends for next summer, the amazing sets or even the celebrities. It was about the ways that social media — blogging, YouTube, Facebook, Twitter and the like — have, almost overnight, become an integral part of how fashion brands get their message to the public.
The shows during September and October were a first glimpse of what the elitist fashion world could soon become: a business where designers take their collections directly to customers, no longer filtered through fashion editors at glossy magazines and buyers at top stores.
Clients could view a collection live on the Internet and decide what they want to buy while giving instant feedback on blogs, Facebook and Twitter.
One company that harnessed the power of social media during the recent collections was the Italian brand Dolce & Gabbana. The designers, Domenico Dolce and Stefano Gabbana, even moved some buyers out of their usual front row seats to give the spots to four fashion bloggers — Tommy Ton, Garance Doré, Scott Schuman and Bryan Yambao — and installed laptops so the writers could blog and tweet during the show.
“Blogs are very important for us,” Mr. Gabbana said. “We always keep them informed with our news and we always look them up because they represent a quick and spontaneous way to get fresh information.” The designers also posted video diaries on YouTube during the weeks before their signature show, partly to inform fans about the collection and partly to get pre-show feedback.
The show itself was shown live on the Dolce & Gabbana Web site and on Fashion TV, with cameras on the catwalk, backstage and the audience arrivals. When it was posted later on Dolce & Gabbana’s YouTube channel, it helped the channel rank as YouTube’s most viewed worldwide for the following 24 hours.
“The Web, for luxury brands, is not the future, but the present,” Mr. Dolce said.
Other fashion brands chose different ways to use social media: Yves Saint Laurent and Stella McCartney used their Twitter feeds. Louis Vuitton streamed its fashion show live. And the British designer Roland Mouret used 28 cameras to film his show and backstage activities so future online viewers could choose their own way to watch.
And, in a real example of the power of social media, a tweet from Lady Gaga caused so many people to click on the live streaming of Alexander McQueen’s show that the site’s servers crashed.
In the aftermath of the collections, brands like Gucci and Burberry have come up with some new ideas.
Gucci introduced its latest line of eyewear, Gucci Eyeweb, with a viral ad campaign. Its site, guccieyeweb.com, lets visitors upload their own photographs and then see the pictures displayed as if they were reflections in the various eyewear styles.
“We see this intiative as a tactical Web promotion,” said Patrizio di Marco, Gucci’s president. “It is a component in an integrated marketing plan for the launch of this new youth-oriented sunglass collection. Social networking was at the heart of the concept as today it is such an important activity for the target demographic.
“In terms of investment, the cost of building and maintaining the guccieyeweb site equates to just a handful of pages in a traditional media plan,” he added. “It is therefore an extremely efficient investment, given that it has global reach being Internet based.”
Burberry last week introduced “Art of the Trench,” what it calls an “online celebration” of the brand’s iconic trench coat. In addition to inviting users to upload their own images and to post comments, the site has sent Mr. Schuman, of The Sartorialist blog, around the world to photograph people in trench coats.
The variety of platforms shows just how large this new Web frontier is — and not everyone is taking the time to look before they leap. “There is a real ‘bandwagon effect’ going on,” says Uché Okonkwo, founder and executive director of Luxe Corp., a Paris-based consulting group. “People are getting really excited about social media without really asking themselves if there is any reason to really get excited.”
The rise of social networks echoes the introduction of e-commerce more than a decade ago — when many top brands felt pressured to jump in before they even had a strategy.
Some luxury brands shy away from the whole social media aspect of the Web because they like to control their brands, says Tomas Gonsorcik, strategy director of the social media consultancy agency Interaction London. “And social media works completely against that,” he says.
For this article, Mr. Gonsorcik’s agency polled some of the 760,120 fans registered on the Facebook site created by Louis Vuitton, which recently was named the most tech-savvy luxury brand in a study by New York University’s Stern Business School. It showed the site had real resonance with younger users but it had not changed older users’ view of the brand’s luxury image.
In fact, Mr. Gonsorcik says, the fastest growing demographic on Facebook is the over-40 age bracket and Vuitton’s presence actually could enhance their regard and feeling of familiarity with the brand.
But the safest bet for a luxury brand just starting to tap into social media is the blogosphere, Mr. Gonsorcik says. “Blogging has been around for over 10 years now, and today some of the owners of those domains and channels are highly educated in their field and work on journalistic levels,” he says. For brands, “it is a relationship that is easy to understand and build a partnership from.”
But even blogging has been affected by new applications like TweetDeck and Twitterfox, which can update Twitter feeds and Facebook pages simultaneously, or the Social Oomph application, which can preset the release time for posts or tweets — speeding up the social media cycle to a breakneck pace.
“Twitter might be the death of my blog,” Mr. Yambao says with a laugh, referring to his popular blog bryanboy.com. “The intensity has really shifted now, everything is so instantaneous that people are bored with collections even before they make it to the stores.
“I almost think that it’s time that we need to slow down.”



This is way cool. Blogging has become so hugh anyway, and we never realized how much it can affect things. It has even impressed Dolce & Gabbana enough for them to do something awesome like giving the bloggers front row seats at their shows. Blogging is a big thing now, and its a great way to relay messages about their brands and products to the public.


Madonna to front new Dolce and Gabbana campaignNovember 12th, 2009







Tags: , ,
It has been revealed on the fashion grapevine this week that Madonna will be replacing Claudia Schiffer as the new face of Dolce and Gabbana.
According to Swide magazine, the 51-year-old was chosen to showcase the forthcoming spring/summer 2010 collection due to her Italian roots and because she embodies "the strong sensuality of the brand".
The collection sees a return to the iconic era of the corset for Dolce and Gabbana and I’m not sure about you, but we at Secret Sales are divided in our opinion over what we think of this queen of pop’s new role.
As last season’s frontwoman for Louis Vuitton, she’s not a stranger to luxury designer clothes advertising, but this is the first time that she will be modelling for their campaign.
Stefano Gabbana said that "to have Madonna in our campaign is a dream come true" adding that she is "truly beautiful", on his Twitter page after Steven Klein photographed the shoot in New York at the weekend (November 7th).
Madonna was also snapped this weekend after it was rumoured she met up with her 22-year-old boyfriend’s mother in Brazil - who is 14 years her junior. Jesus Luz is denying that marriage is on the cards after the meeting, claiming he is still not old enough to get married.
by Annabel Sanders in Fashion Latest
Ithink this is sooo exciting. I love Madonna, I love that she always finds a way to come back, and I love that D & G has become a part of this. I love that no matter her age, they describe her as personifying the "strong sensuality" of the brand. I can't wait to see what they come out with her being the new face.

Thursday, November 12, 2009

BKE_History
























Buckle originated as a men's clothing store in 1948 in Kearney, Nebraska. David Hirschfeld founded this first store which went by the name of Mills Clothing.Nebraska. David's son Dan took over the business in 1965, and in 1967 he opened a second store called Brass Buckle that turned into a denim based store by the 1970's. In 1977, they introduced women's apparel. Finally, in 1991, Brass Buckle changed its name to The Buckle and became what it is to us today. BKE is The Buckle's company owned brand, and has become an extremely popular apparel brand, especially when it comes to purchasing jeans.

Dolce & Gabbana---History








Designers Domenico Dolce and Stefano Gabbana combined thier lives and efforts first in the year of 1982, which resulted in the creation of the Dolce & Gabbana brand, which is well known and luxurious today. Dolce & Gabbana made their first big mark in the fashion industry in 1985 at the Milano Colleziono fashion show, and one year later they released their first self- made collection which was called, real woman. In the late 1980's the duo brought their brand over to the states, introducing in New York, and ever since it has been unstoppable. Dolce & Gabbana's over all look is very raw, sexy, and sensual. It definitely pushes the limits.