BKE_History

Buckle originated as a men's clothing store in 1948 in Kearney, Nebraska. David Hirschfeld founded this first store which went by the name of Mills Clothing.Nebraska. David's son Dan took over the business in 1965, and in 1967 he opened a second store called Brass Buckle that turned into a denim based store by the 1970's. In 1977, they introduced women's apparel. Finally, in 1991, Brass Buckle changed its name to The Buckle and became what it is to us today. BKE is The Buckle's company owned brand, and has become an extremely popular apparel brand, especially when it comes to purchasing jeans.